Thursday, June 17, 2010

Who is Alex McCord?

Alex McCord never stops working, keeping her work and family under control, François and Johan, a wife to her devoted husband and constant sidekick Simon van Kempen, and a thriving social calendar. Alex comes into her own this year, finding a new voice and no longer choosing to stay quiet and ignore the antics of others. Born in D.C. and raised in Kansas, Texas and also the US Virgin Islands, Alex attended Northwestern University. A brand new Yorker for 14 years and counting, she spent 10 of those years working difficult at two careers, graphic style and acting. After the birth of her children, Alex made the tough decision to leave theatre in favor of expanding her layout and retail operations career and went back to be effective full time for Victoria’s Secret. With the economy in freefall, Alex was laid off in early 2009, and found a silver lining by going into business for herself. She quickly landed high-end designer consignment chain Second Time Around as a client, as well as Manhattan’s popular photo store, Willoughby’s, where she will unveil an in-store showroom renovation with Pentax and Leica this spring. This cycle is huge for Alex and Simon both using the birth of one more kind of baby, the book they wrote together, Little Kids, Huge City, out in April. With both their boys in school, Alex and Simon can now enjoy their recent home renovation project – now the are living exactly how they wanted.

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